Video Production
Turn Your Story Into a Work of Art We Bring Your Imagination To Life You’re A-Team for Video Production Video is What We Do Best! Bring Your Vision to Life Be Different! We Create Videos That Totally Rocks Creating Memories Let's Make History!
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As we continue to live in this digitally advanced era, different technological measures come forth to make things easier. For a business owner, the present digital landscape provides an ocean of opportunities – all they need to do is start capitalising on them.
One of those “success” catalysts is videos that creates your brand’s story to help you engage with your clients. With the ability to entice your audience, videos can add a flare of finesse to your marketing campaign.
From promotional videos to product release videos, you have a multitude of options to improve your business’s outcomes. And, IDS is here to help you every step of the way! First of all, let’s delve further into the art of video production for your business!
Animate your Business with IDS’ Video Production Features!
Why Incorporate Video Production for Revamping your Business’s Digital Presence
Don’t believe us? Then, take a look at these mind-blowing figures
- Video production boosts the chances of selling a product or service by 97%.
- Experts believe that 50% of the consumers remember what they heard and saw, which is more than the people who saw (10%) and heard (20%) separately.
- Videos can increase the probability of engagement by 250%.
The best part of videos is that they humanise organisations and provide the necessary elements to enhance clients’ communication. If you lack in the client engagement department, then video production is the way to do it!
Influence the Future of your Business with Video Production
The Perks of Preparing High-End Video Production
With the digital infrastructure expanding virtually every day, the opportunities opening up are countless. With high-quality video production, you can amplify your success factors indefinitely.
However, there are several mysteries behind using videos for your marketing strategies. Let’s highlight those mysteries to help you make the right decision for your business’s future.
Targeting Visual Learners
As we discussed that there are more video viewers than content readers in the contemporary era. With video production in the frame, you can target those audiences frequently.
In other words, you have all the power in the world to expand the horizons of your business with video production on your side. Of course, that doesn’t mean that other forms of content aren’t important. However, the success rate with video production overpowers the rest of them significantly.
We at IDS have the expertise and the experience to help your brand’s voice to a larger audience. We have the tools to convert your audience of visual learners into potential consumers.
Videos are your Search Engines’ Favourite Results
In today’s digital landscape, staying on the search engine’s good side is essential. A single mistake, and you end up preparing your entire digital marketing strategies again.
Video production provides you with an added advantage for your SEO strategies. In other words, if your video strategy stands out, then it can get your website with just the ranking you deserve.
So, are you ready to maximise your search engine results with Video production? Then, let IDS help you achieve that objective! We will also add transcriptions to your video. The content in the video and the text formats, help build your case in the marketplace.
Brand Awareness
The primary reason why video production is impactful is that it provides a real-life experience to the viewers. With videos, the clients feel like they’ve experienced the product; without ever buying it.
Now, that’s the first step towards creating your brand’s awareness. Video production can put life into your brand, with which you can capitalise on the long-run.
Moreover, can you add music to your text content? No, but in the video, you can! Music enhances the mood and intensity of the listener. Couple that with engaging video content or animation, and you have a brand that has everything!
Empowers Your Sales
In today’s competitive marketplace, a well-planned video marketing strategy has become the most effective way to boost your sales. If you are looking forward to kick-start your business and increase profitability, you must hire professionals for video production.
According to a study, videos shown on landing pages increase the customer purchase rate by 80%. Since it provides your consumers with the opportunities to engage with your business and learn about it.
The more they understand about your business, the more chances wait for you to maximise your revenue.
Quality video production can do wonders for your business. From facilitating client engagement to completely revamping your sales funnels, so what are you waiting for?
Marketing your Business in a Creative Manner!
Video Production Stats to Remember
Several business owners are unaware of the benefits of video production marketing. However, let us show you some exceptional stats to help you make better decisions.
According to expert analysis, video watchers acquire 95% of the information communicated in a video.
Another study showed that video content has 52 times more likely to be shown on the first page of the Google search results.
Recently, Forbes conducted a review on video production and concluded that 90% of them found corporate videos to be quite effective in helping them prepare purchase decisions.
How does Video Production Work?
Video production is all about collaboration. From ideation and script development to acting and editing, it takes an entire team and many stages of work to finish even the simplest video. Want to see how it works?
Our video production can be divided into 3 phases: pre-production, field production and post-production.
Pre-Production
This is that part of the process where all the important tasks take place, setting the onset of the filming process. All production phases are vital but this one is arguably the most tedious considering the number of steps that need to be followed for a smooth follow up. The complexities that the pre-production process entail, are due to all the preparations and coordination that happens in this stage. It is essentially where we map out all trivial or elaborate details so our team faces minimal stress ahead. It is important to research, organize and think of solutions to every possible problem that could arise during the video production.
The pre-production stage includes:
Creative Treatment
The creative treatment must encapsulate the core idea or message of the video. It is basically deciding how the content should be projected so the audience feels exactly what the makers envision.
Draft the Script
It goes without saying that behind every great story that has been showcased on screen, there is powerful writing. Evocative writing isn’t just a key element in drawing attention to the video but also helps us determine what exact shots we need to capture, the props we need when we are at the set of shooting. For example, we know we need a drone to shoot if the script mentions a bird flying into a scene.
Lookout for & Book the Locations
It is important to search for and secure the locations that you think will work best as the setting. Some sites may be hard to shoot at, given there are approval issues in videotaping at those places.
Write the Budget
The very basis of your entire videotaping process is reliant on your budget level. If you only want to create a video to post on Facebook, you will not be required to spend much there. However, if you need to record a large-scale corporate commercial or video, you will need to have a high budget that can cover all the costs.
Carefully Pick the Music
The key lies in the details. If there is an apt background music to go with what you capture, then there is nothing better than that. Befitting music can truly make your video shine.
Make a Production Schedule
Once we have all your other tasks aligned and check listed, we write down all the relevant information under a production schedule. On the day of the shoot, this schedule must be followed. It should contain the contact information of all members working on the project, the equipment that is required along with a timeline with start and end times for every location and which scenes will be shot there.
Field Production
It is easy to guess that the stage of production is where all that was planned in the previous stage will be materialized. Here, we reach at your secured location along with our talented and hardworking crew members, all of whom together transform the script into reality.
The field production phase includes:
Post-Production
The post-production stage is where we get to set the right tone for your video. There may be certain elements which you want to personalize and highlight, through voice over narrations and certain music choices as they shape the overall video. This is why it is important to edit the story with an objective in mind instead of randomly forcing the shots together.
The post-production phase includes:
Equipment
(includes cameras, lighting gear, audio set, microphones, batteries, tripods, camera lenses and more) – It is common knowledge that in order for us to execute what is in your mind, it is imperative to have the required equipment at our disposal.
Forms
If some random people end up being a part of your footage, it is necessary that you have their consent for filming them. You want to make sure you have written consent of every member who is part of the video in order to avoid any potential legal trouble.
Video editing
It is one process to capture each shot individually, and another to edit these shots and compile them in the chronological order. Putting together our work in a single thread and editing them to perfection is tedious work. Thus, there are multiple software to facilitate us in the process including Adobe Premiere, Final Cut Pro, Avid Media Compose, and Sony Vegas.
Audio editing program
This is an important step where we filter your audio and remove every distracting sound in the background (like sounds of breaths, birds chirping, etc.). Some of our popular audio editing software include Adobe Audition, Audacity and Avid Pro Tools.