Testimonial Videos
We are here Hand in hand Video marketing rank
A Single Testimonial
Can Change Your Business
No matter what kind of business you’re running, you need people who can vouch for your brand. No matter how much you talk about your brand or how remarkable your services are, what matters is your reputation with your clients.
So, it’s quite clear that you need to gather your clients’ feedback and use them as a selling point for your future endeavours. That’s when testimonial videos come in handy.
So, the first order of business is to provide exceptional service and then acquire feedback from them. Then compile them in the form of testimonial videos! Show the world the evidence that you provide smart, compelling, reliable, and efficient services, that can solve all their problems and make their life easier.
Video testimonials are quite exceptional in the grand scheme of things! In this day and age, when every digital aspect is converted into videos, you must capitalise! This is where testimonial videos come into the frame!
In today’s world of fast business transactions, people don’t have the time to read content! This includes testimonials! Besides, a good testimonial video can do wonders for your business! So, whether you want to promote a new product or enhance your sales on an existing one, a good testimonial video can be enough for your consumers to make an informed decision and buy your product based on stellar customer reviews!
It’s the new word-of-mouth! The best part is that it adds value to normal testimonials and increases authenticity as well! Don’t believe us, take a look at the following stats regarding testimonial videos and embrace what promises to be the future of video marketing!
Why Should You Add Testimonial Reviews to Your Pages?
- More than 70% of consumers believe that testimonials and reviews help them make better purchase decisions!
- WikJob increased their sales by a whopping 34% by placing testimonials on their website!
- VWO reported that testimonial videos could increase conversion on your sales pages by 34%.
- More than 72% of the consumers won’t make a purchase decision until they read reviews on the products.
- Video testimonials have a 95% higher retention rate than textual testimonials.
- According to a survey, more than 90% of the people believe that testimonials influence their purchasing indefinitely!
So, what’s stopping you from creating a testimonial video of your business? If you don’t know where to start, then IDS is here for you! We have the resource and expertise to make things happen! Short written testimonials are great for sales pages as well as your home page, and they also work efficiently. They prove to have increased conversions. Like WikJob, they put their customer testimonials at the forefront of their website, which increased their sales by 34%.
So, why not invest in a testimonial video? Let IDS help you achieve that! We have the expertise to produce good testimonials to enhance your brand awareness. proof of your success!
So, what exactly is a testimonial video?
Now, with a testimonial video, you can convert a single statement into a whole clip that showcases the consumers’ journey with your product! according to a report, customer testimonials are the most effective marketing move to date!
So, what’s stopping you to enhance your business’s value? Let us help you take the right leap to the future!
Why Should You opt for Testimonial Videos?
The best part of a testimonial video is that it sells your services for you! In other words, if encouraging clients help you in your quest to achieve greatness without you creating a sales pitch; then, it’s a win-win situation. There are several other benefits, as well! Let’s find out!
Connecting on an Emotional Level
We already established the fact that businesses have to connect on an emotional level to maximise results. So, what better way to connect with them than sharing other people’s experiences with them!
According to a report prepared by Psychology Today, the most important decisions are made by learning about other people’s experiences.
By telling other people the remarks and feedback of your satisfied consumers, you unleash your probable customers’ true potential. This way, you can connect with them on a deeper level and persuade them as well!
Build Trust and Credibility
One of the most important aspects of your business is building trust and credibility with your customers! If you look at it objectively, that’s how any business works today!
With testimonial videos in your arsenal, This aspect can also answer different questions that your potential customers may have in regards to your business.
So, resolve the scepticism which your consumers may have by showing testimonial videos to them! If you don’t know where to begin, then IDS is here to help you! We have all the tools in the world to make your brand stand out from the rest!
Tell them your Compelling Story
Telling the story of your brand is a basic marketing move! Experts believe that it helps consumers to connect better with you! Within the concept of video marketing, compelling storytelling can be delivered in all kinds of videos.
However, testimonial videos are a great way to let people know what your present customers think about you. It’s like a story told by other people who know you! And you can get a happy ending when the story comes to an end!
So, don’t wait any longerShow the world that your company comprises of individuals who can make a difference! Tell them that you’re trustworthy and credible!
So, what are you waiting for? Unleash the power of testimonial videos with IDS! Our production team enhances your consumers’ simple statements into a compelling video so that you can expand your horizons indefinitely!
Why IDS?
We at IDS believe that we are influencers for your business! By studying your business and preparing compelling videos, we make sure to deliver your brand’s core message to the world!
With testimonial videos, in particular, we not only understand the depths of what your consumers are feeling but perfectly align them with your business’s message. Moreover, we also deliver your brand’s message with your success story as well! Remember, your success and your consumers’ remarks are necessary to build a strong brand!
Let the World Hear your Customers’ Voice with IDS Testimonial Video Production!
Remember, you’re only good if your consumers say you are!
With our experts on your case, you have all the tools and resources in your control to enhance your brand’s voice indefinitely! Couple that with your client’s remarks, and you have the power to reach the top! So, soar towards digital greatness with IDS! The below mentioned are the sequential guide to help you understand how IDS will prepare your testimonial videos. Want to create high converting testimonial videos? Then, let us highlight how we create highly results-driven testimonial videos for your business!
Video
Fill a Questionnaire Form
The first step is to fill out any relevant questions; which may lie in your mind! By getting these answers, we have the initial guidelines with which we can proceed further!
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Pick the Right Customers
Now, selecting the right consumers is essential! Keep in mind that finding those customers who are completely satisfied is hard; especially, if you have a huge customer base. So, give us a few of your most valued customers, and we’ll engage with them to create a good testimonial video.
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Plan the Production
Another crucial element to make your testimonial video is planning the production phase. Now, production doesn’t only mean that you plan the structure of your video; but also the script you must follow. In this phase, we will also select the best possible venue to shoot the videos! Remember, aesthetics is essential when it comes to production!
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Prepare a Strong Introduction
Let’s be real, the initial part of your video is its most important element! In other words, you want to create a strong start to your video if you want your viewers to watch it entirely. Here, at IDS, we will prepare a strong start to your testimonial video, to maximise your final results!
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Record the Interview
This is where the most important part of your video production will take place! Of course, you know your customers’ response to your service. But how can you mould that message for everyone to understand? This is where IDS comes into the frame! By evaluating the latest trends and demands, we record interviews, which deliver the message and let the world know what they are missing out on!
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Converting Written Comments into Videos
Testimonial videos shouldn’t be very long; so, including every positive feedback is almost impossible! This is why we will convert customers reviews and comments into videos! This approach can be quite effective for highly technical fields, like IT, healthcare, finance, etc.
Our Testimonial Video Production Process
At IDS, we follow a rigorous process to create the best testimonial videos to satisfy our clients’ business needs. Let’s take a look at our process.
01
Testimonial Questionnaire
We have carefully crafted a questionnaire for our clients to gauge their business goals and aspirations. This questionnaire helps our animators understand what you expect to get out of our video service. Some of the questions on the form include:
- What was your motivation to opt for our testimonial video service?
- What was the issue you wanted to address through this service?
- What is your business vision?
- What are your expectations from this service?
02
Setting Up Interview Day & Location
After gathering the relevant information about your business, we’ll set up a phone call with you. This is an important step in our service provision. In our conversation, we’ll schedule a suitable time and location to interview your client/s. If we decide to interview more than one person, we’ll make sure to set up different interview slots.
03
Choose a Filming Location
We carefully review the information we have about your business to figure out the ideal location for the shoot. Our utmost priority is to find a setting that best supports the message we want to communicate in the video/s. We can either choose an indoor or outdoor location, depending upon the context of the video.
Shooting Indoors: If We decide to shoot indoors, we can control all the environmental factors, such as light, noise, traffic, etc. An indoor setting is safer and private. Besides, it is also easier to shoot special effects and create extraordinary scenarios. Some of the indoor locations we suggest are studios, lobbies, and conference rooms.
Shooting Outdoors: Outdoor shooting is far more suitable for clients that have a smaller budget. However, in outdoor shootings, we have no control over the environment. Besides, privacy and security are also major concerns when shooting outdoors. Examples of outdoor locations include sidewalks, the front of office buildings, city squares, etc.
04
Setting Up The Shoot
After we’ve picked a location, we then set up the essential tools of the shoot. These include a microphone, camera, and lighting equipment. At IDS, we ensure to utilize the best quality tools to create impressive testimonial videos.
We Choose the Perfect Microphone:
We make sure to select the best microphone according to the environment in which we’re working. We have the following kinds of microphones available to cater to your specific needs: Omnidirectional mics | Cardioid mics | Hyper-cardioid mics | Bi-directional mics | Shotgun mics | Lavalier mics
While shooting outdoors, our mics may be susceptible to wind. To reduce environmental sounds, we place a Zeppelin filter over the mic. It is a windscreen composed of acoustic rubber foam.
We Choose Suitable Lighting: For indoor shoots, we opt for a three-point lighting setup. It consists of the key light, the fill light, and the backlight. The key light is the brightest one and is placed high up to one side. The fill light brightens up those parts of the frame that are left dark by the key light. Lastly, the backlight distinguishes the subjects from their background by lighting up their backs. We can also add or remove any lights to curate the best environment according to your needs.
05
We Record the Testimonial
After creating the perfect environment for the shoot, we then proceed to record the video. We ensure that your clients feel comfortable during the interview. How they feel has a major impact on the quality of your video. Our team will ask them carefully designed questions to generate high quality content for your business.
06
We Edit the Video
We never submit raw videos to our valued clients. When we’re done with the shoot, we edit our footage to create a brief but visually appealing video. Our testimonial videos are generally 90 to 150-seconds long. But, they are entertaining and contain all the relevant information you need to boost your clientele.
