Video Ads
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Video content grabs your audience’s attention now more than ever. With people attracting video content more, business giants favor video marketing as an innovative digital production strategy. Previously, video content was restricted for entertainment purposes. Now the realm has only been expanding, and as per the statistics, there’s no wondering why!
When looking for strategies to promote your brand, video ads are the way forward. With just the right blend of content strategy and techniques, your brand captures a strong portion of market share. And if you think you have the brand that needs promotion, what better place could there be than IDS to put your trust in?
At IDS, we have experts who use their expertise to devise just the right content strategy for you. Bring your brand idea and your services forth our table – and our specialists will tailor a promotional strategy for you to run video ads on different digital platforms, specifically targeting your target audience!
Why Should You Choose Video Ads?
Video Content is More in Demand
The digital realm has seeped in through our lives quite interestingly, opening doors for you, as a brand, to benefit from video marketing. Investing in videos bring you robust returns on your Ads, resulting in grabbing a greater market share.
A Powerful Marketing Tool
Video is a highly effective marketing tool in today’s digital-savvy world. Almost all brands use video blogs, interviews, reviews, and testimonials to capture the attention of their targeted audience and convert them into loyal clients. The one that takes the lead, however, is video ads. It is one of the most powerful marketing tools that businesses use to promote their brand.
In comparison to television ads, YouTube video ads capture more people all across the globe, and this is just one example! With the increasing demand for video content, strategists are using it as one of their strongest marketing tools.
Captures Mass Audience’s Attention
Digital media reaches the masses. Brands placing ads on digital platforms get to reach their global audience in seconds. Their ROI escalates drastically as a result of posting video ads on social media. By reaching a global audience, brand awareness increases a great deal – something even the giants of the business sector would strive for!
A Visual tool to Promote Your Brand
Video ads promote your brand digitally. It is the visual tool that engages your audience and convinces them to buy your products and services. Consider them as the tool you can use as a brand to expand your market share, brand awareness, and strengthen your digital presence using just the right blend of strategies and content.
Where to Place Video Ads?
Have you seen the ads that cut through your favorite shows only a second before the most anticipated scene of the season? This is the strategy ad agencies have been using for years and years. In digital video ads, too, you can use the same strategy and attain substantial returns on your investments.
People spend most of their time on YouTube, watching their favorite shows and programs. Instagram, Facebook, and Snapchat are also some of the most used social media platforms today. But before you choose a platform to place your video ads, don’t forget to look for the platform your audience spends their time on. After all, you don’t want to spend your hard-earned money on the wrong platforms.
Consider the statistics below:
- YouTube is one of the most popular video-sharing platforms for marketers.
- 76% of the marketers are considering to switch to Facebook for their promotional strategies.
Types of Video Ads
Did you know there exist several different types of video ads? Catering to several different business types, all these have different features attached!
Don’t forget to check them out to reap the best results.
Types
Skippable in-stream Ads
Remember the last time you were watching a video, and in between, an ad for some brand started? Some of these ads are skippable ads because your customers get to skip them after thirty seconds.
For skippable ads, brands have to have just the right content to grab their target audience’s attention. The content placement and timings have to be no less than perfect for bringing you tremendous returns. Choose skippable ads to retain your target audience in the long run.
Types
Non-skippable In-Stream Ads
Other than skippable ads, you might have come across ads on YouTube that takes their time and run until they get to deliver their message. Don’t forget to use these ads before, after, or during a video to deliver your brand message. Considering viewers don’t get to skip the ads, you get to deliver your brand message perfectly well.
Types
Video Discovery Ads
These appear on YouTube search results – mostly on YouTube mobile homepage, next to related videos. Discovery ads can come across slightly cheaper than the others on the list as you only pay once the viewer clicks on the ad.
A discovery ad uses a thumbnail image from the video it runs on and some of the texts. These work by inviting people to click on the video, and that’s how you promote your brand, using video discovery ads.
Types
Bumper Ads
The bumper ads use simple, concise, and short – mostly for six minutes – content. In the bumper ads, the viewers don’t get to skip these ads. You can run bumper ads on YouTube videos, across different websites, and on different applications. Just as non-skippable ads use Target CPM bidding, Bumper ads are also charged using Target CPM bidding.
Types
Outstream Ads
These are the mobile-only ads that appear on applications and websites running on Google video partners. With Outstream ads not appearing on YouTube, these are quite different from the others on the list. If you want to expand your brand awareness and audience’s reach, use Outstream Ads. Run them on different mobile placements – mobile web placements, mobile applications, and chances are the results will take you by surprise!
With different video ad types available, IDS chooses the one that best fits your brand’s needs!
Why choose IDS?
Communication is one of our strongest tools. Over the years, our professionals have had the chance to tailor incredible video ads for brands all over the globe. They have helped them grow into stronger brands, running their brand message all across different social media platforms.
Below are the reasons why you should choose IDS for video marketing:
We Engage Your Audience
Promoting Through Story Telling
Using social media platforms
Statistics to Help You!
87% of most marketers use video ads as a marketing tool.
Video marketers attain 66% more qualified leads every year.
88% of video marketers are seemingly happy with their returns on their video marketing efforts on social media.
Anticipate Your Audience with Teaser Videos from IDS! Join Us Now!
Expand your Horizons on the Digital Forefront with IDS!
Our video production experts have the experience and expertise to amplify your results significantly. So, what are you waiting for? Make the most out of video marketing right now, with IDS at your service! The below mentioned are the sequential guide to help you understand how IDS will prepare your corporate videos.
