Video Marketing
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Tell Your Story
& Reach The Masses
Are you looking for a way to tell the story of your brand with creative videos? Then, you’ve come to the right place! Innovative Digital solutions have the experts and the expertise to deliver adept video marketing strategies for your business, which can speak volume for your brand! So, whether you want to engage new audiences, grow your brand visibility, maximise your conversion rates through video marketing, IDS has got your back! However, before we delve further into understanding the benefit of video marketing, let’s learn what it’s all about.
At IDS, we have a plethora of experience under our belt, including our video marketing experience. If you’re wondering where does video marketing rank among the best digital marketing practices, then look at the following statistics:
- Around 63% of businesses have started incorporating video marketing into their digital marketing strategies. Among which 82% claim that it has become an important part of their overall marketing prospects.
- According to a survey, it was analysed that video marketing boosts revenue by 80%.
- Another study showed that around 74% of the users who viewed promotional videos ended up buying that product
So, whether you’re new to the business world or a veteran with several outlets, there’s no better time than the present to make your video marketing stand out! And with IDS here to help you, rest assured, our creative prowess stands ahead from the rest!
Video Marketing in a Nutshell
All of us are familiar with content marketing, but do we know about video marketing? The answer is simple; it’s a marketing approach that places the buyers’ needs first for a more profitable transaction.
In other words, video marketing is all about how animation and videos can perfectly channel your marketing strategy for successful returns. It adds new meaning to the phrase, “a picture is worth a thousand words.”
The best part about video marketing strategies is that the content can be useful and informative, but it adds entertainment to the frame. However, there’s more to video content than posting irrelevant videos with a scattergun.
Keep in mind that video is still one of the most powerful forms of delivering your message if executed well. However, it can also have a negative impact if there’s an error in execution.
Especially if you look at today’s social media age, everything can go viral instantly! We at IDS believe that content should be prepared to inspire your consumers into becoming a part of your brand.
We have the skill sets to prepare step-by-step video marketing strategies and create a content plan that will produce maximum results. It’s a remarkable asset for business owners who just started in the business world. Since it will help them move from a few customers to an entire community.
Why Video Marketing?
Video content marketing has a class of its own; due to its unique content type. In other words, it gives us a real picture of what we want. The best part is that it provides ample opportunities for business owners to share their videos on multiple platforms.
On the other hand, consumers prefer it because it’s easier to digest. So, if the consumer ends up liking it, it can result in a huge return on the ROI.
Moreover, video is accessible to anyone on the internet. Of course, higher quality videos have equally high results; but normal videos can also produce results. Add the benefit of having your video SEO optimized and it being mobile friendly,, and you can see your video reach numerous users in no time at all.
Still, having trouble believing us? Then, take a look at these outstanding facts and figures, and you’ll know what we’re talking about.
What makes Innovative Digital Solutions the Leading Hub for Video Marketing?
A Premier Video Agency
If you think that we’re like the traditional video marketing service providers, then think again! We, at IDS, strive to be the best in the game! In other words, we take the approach of becoming a part of your business and then incorporating that knowledge into your video marketing strategies.
We know what the customers want; and how you, as business owners, can engage with them. Let us embark on a journey to exceed customer’s expectations and amplify your present ROI for the better.
We at IDS care about the investment you made and want to incorporate a myriad of different procedures to maximise your business outcomes. On top of that, we provide you with layers of creative content; without any additional costs.
Customer Journey
At IDS, the customer journey is a powerful concept that drives all the decisions we make about marketing. The idea is simple: you know where your customers are in the buying cycle, and you can influence their journey by creating content and advertising that speaks directly to their needs at those different stages.
IDS harness the power of video by strategically placing it in a video marketing funnel that engages their customers at every step of the client journey. Three steps allow us to create a perfect customer journey.
- Generate awareness regarding your service, product, or your brand; within your target audience.
- Educate the audience regarding the product and provide the solution accordingly.
- Make it easier for your consumers to make better decisions and in favour of your business.
Staying Competitive
We already know that videos are an amazing way to deliver your message to your customers. With a unique and short explainer, you can educate your clients about your product’s ins and outs.
We at IDS believe that your brand is a story that needs to be told to the world. With our experts on your case, we ensure that we will keep your audience entertained and educate them in the process.
From animated/illustrated explainer videos to live production, our concept artists perfectly depict your brand in a video! We believe that videos add personalisation to your brand. The approach not only helps you create a strong community but also enhances your business’s reach.
What do We offer?
Strategy and audit
Creative brief
Pre-production planning
Production
Video editing
Animation
Video ads
Video Search Optimisation
On-Location Shoots
Studio Productions
Testimonials
YouTube Videos
GIFs
And much much more!
On top of that, our overall video marketing strategies can be the element you need to excel in today’s world of business! So, if you’re not making videos to market, start doing so right now!
Benefits of Video Marketing for your Digital Landscape
Do you want to enhance your CTRs or want to increase your conversion rate? Video marketing is the way to do it! If executed properly, video marketing can be a gamechanger for your business’s digital presence.
Still don’t believe us? Take a look at the benefits of video marketing to help you make the right decision!
Increases User Engagement
According to Cisco, internet users now spend more time watching videos online than they do socializing or reading emails. They are four times more likely to share videos with others and twice as likely to buy a product after seeing it in a video.
Attracts More Customers
Video attracts attention and tells your story in an engaging way that makes viewers want to learn more about you. A study by Animoto found that 80% of customers would rather watch a video about a product than read about it. And if they like what they see and hear, they’re more than twice as likely to buy from you.
Brand Awareness
Video Marketing is a great way to get your brand out there on the internet so that people know who you are. People will see your videos posted on different websites, blogs, or forums and start talking about it. It can create a buzz about your company or business, which will drive up traffic.
Improve your brand's credibility
Video marketing will really help improve your brand’s credibility because it shows consumers that you have what it takes to promote yourself through video. It shows them that you are willing to work hard in order to be successful and they will respect that fact.
Encourage customer loyalty
Videos help you connect with your customers in a meaningful way. You can create video to educate and engage viewers, which encourages loyalty to your brand. Studies show that customers who watch videos about a product or service are more likely to buy the product or service they are watching.
Boost word of mouth
Video content is shareable, which means it is also social media friendly. This can encourage users to share your video on social media, increasing exposure and encouraging visitors to check out your website or business. Video also helps motivate viewers to talk about your business and products, which encourages word of mouth advertising.
Increase traffic to your website
If you want more traffic on your website, then videos are just what you need. Videos are an excellent way to increase traffic to your website since people tend to share web links for interesting videos, which results in free advertising for you!
Increases conversion rates
In a world full of information and choices, people have become more selective about where they spend their time and money. Videos have the power to create a more engaging experience for your audience and help them take action. When used properly, videos can generate more traffic, increase conversion rates and turn visitors into customers.
Generates revenue
Companies which have embraced video marketing have seen a lot of revenue generation. For example, Andrew Warner started a vlog on his New York times blog which helped him generate $700,000 in revenue from the YouTube channel he created for his vlogs
Phase 1: Strategizing your Video Marketing Funnel
Every facet of business requires proper strategizing beforehand for successful outcomes. Similar is the case with video marketing services here at IDS. Our experts thoroughly study your business and your relevant market.
We conduct regular meetings, emails, and phone calls to ensure that we’re all on the same page during this procedure. Once we have a clear understanding of your business values and your brand’s goals, we’ll create an effective video marketing campaign just for you!
Phase 2: Video Production
In this phase, we will develop your script and storyboard as well as produce a rough draft of the video. We like to create a full storyboard so that you can approve of the content, look and feel of your video prior to the actual shoot.
The team here at IDS handles all video production, such as sound effects, voiceover artists, animation, scriptwriting, storytelling, etc. Now, all it’s left is to put the final touches.
Phase 3: Marketing Your Videos
Now that you’ve created your videos, it’s time to market them! You’ll want lots of eyes on your videos and that means sharing them across a variety of different platforms. While each platform has its own best practices for success, there are some tips that can help any video marketer succeed—like knowing when and how often to post and making sure you have a call-to-action.
What we want is for you to generate results quickly from our video marketing campaigns. So, we need to analyse which medium will best suit your business. From social media platforms to old-fashioned YouTube, there are several platforms on offer. Again, it’s about how you can generate results!
Phase 4: Launching Your Videos
This is it! It’s launch time, baby. What happens here could be the difference between your video being a unicorn or a horse that was beaten by every small child in town. And because of this, we at IDS take great care in preparing to launch your video. We really have to optimize it for search and give it every chance to reach the number one position on YouTube and Google. Why would we do that? Because nobody will see it if they can’t find it. So while we are optimizing your video, we also link back to your site from the player area (while signed in). That way, when someone plays your video on YouTube, they can easily find out more about you and get more information right away.
At IDS, we help you launch your new video with innovative strategies that get you results fast. No matter what the platform, our proven methods will get you the views that you need.
Phase 5: Advertising Your Videos
What we do in Phase 5 is to ensure that the videos are advertised on Google Adwords and Bing Ads, as these are the two most sought after advertising networks.
The next thing is to ensure that the videos get more views. To get that done, we use SEO (Search Engine Optimization) to ensure that the videos rank highly on search engines such as Google and Bing.
We also use social media platforms such as Facebook, Twitter, Instagram and LinkedIn to spread awareness about our client’s business. We want to make the content go viral on social media so that it becomes easily accessible to thousands of people.
Reporting and analytics
Phase 5 is where you get to see the results of your hard work. Analytics will tell you which video is the most popular, how many views it got, the demographic of those who viewed it (age, gender, etc.), and what action those viewers took after watching your video.
Details like this will help you better fine-tune your videos for higher success rates with viewers. It’s also a great place to look for ways to improve your videos to make them more appealing.
After we have done all this, we start our next project with our client and repeat the process over again!