Explainer Videos
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Promote Your Business
Like Never Before
Making your audience understand your business is both a troublesome ask and an important one. If your audience doesn’t understand your business; then, the probability of them investing in it minimises.
So, why not use the power of videos to help you out? The concept of Explainer videos is being used extensively by business owners as the most efficient way to promote their brand.
From product information to the company’s background information, your explainer videos can add a sense of repeatability to your audience. So, it will be easier for them to connect with you and your business.
In today’s world, everything is kept short and precise; explainer videos can be just the element you need to entice your audience. Moreover, it also ignites up the idea of how your audience can use your product to maximise their business outcomes
Now, to create explainer videos, you not only need a good production team but an exceptional branding team to understand your business too. Don’t worry, and IDS can help you do that!
We at IDS have the tools and the creativity to make exciting videos for your business and develop brand recognition for it! So, what are you waiting for? Embrace the game-changing nature of explainer videos right now, with IDS!
What Lies Behind the Concept of Explainer Videos?
There are different names to this modernised marketing brilliance, but Explainer videos remain one of the most profound video marketing tools today. Most marketers call it landing page videos or homepage videos, but what are these videos?
In simpler terms, explainer videos “explain” your brand to the whole world! In quick time, your audience gets the idea of what your business is all about and the urge to know more. This will be the selling point for your business!
Maximise the Engagement with your Audience with Explainer Videos!
Videos, on the whole, are the future of marketing! Be it in the form of explainer videos or promotional videos, and they can speak way louder than words and images! So, don’t wait any longer and unlock the true potential of your business’s reach with explainer videos!
Create a sense of excitement with explainer videos through IDS’ video marketing strategies. With a talented team in our video marketing production department, we help you embark on a journey to a better business tomorrow.
The best part about working with IDS is we make sure that every element of your business is covered. In other words, by understanding your business and adding creativity to it, we help you convert your online visitors into customers.
Why Should You Use Explainer Videos?
Explainer videos are one of the most powerful tools in your business’s marketing arsenal. They can bridge the gap between your product and your audience by bringing both to life, creating a unique and personal experience for every viewer.
Truly engaging explainer videos will boost conversion rates, build trust with your customers and help you take your brand to the next level. Explainer videos are a great way to get more traffic and sales from your website and have been proven to generate higher ROI than any other marketing tactic.
At Innovative Digital Solutions we create professional animated explainer videos that help businesses succeed. We know what works, because we’ve been producing explainer videos for years. We create high-quality videos that convey your message clearly and attractively. And our goal is to meet or exceed your expectations on every project, every time.
Better Google Results
It’s true that Google prefers websites with video content. But unless your website has video content, if someone searches for your product or service on Google, the first 5-10 results will probably be video content. This means that if your website doesn’t have video content and someone searches for it on Google, your website won’t show up in the top 10 results!Do you know that websites with videos are 50x more likely to be placed on the first Google results? By adding an explainer video to your landing page or homepage, you can significantly enhance your website visits.
All you have to do is create a stellar explainer video for your business and expand from there! This is where IDS comes into the picture! With our knowledge of your business and the latest explainer videos’ trends, we take your video marketing to the next level! So, expand your horizons with IDS by your side!
Grab Attention
In today’s fast-paced business world, people on the internet have an average attention span of only eight seconds. So, if your content isn’t grabbing the attention of your audience within the time bracket; then, they’ll move to the next best thing! In other words, the longer you keep them occupied, the longer the chances for them to do business with you! With explainer videos, you can engage with your audience instantly.
Implementing an explainer video is the best way to grab your audience’s attention and make your business stand out from the crowd. Start-ups and small businesses can benefit a lot from using explainer videos for their business, whether it be for branding, promoting their products, or just getting more traffic on their website.Keep in mind that you’re not only keeping them on the website, but you’re also telling them about your business. So, what are you waiting for? Connect with your audience right now by explainer videos! Remember, every business needs attention to flourish!
Perfect Pitch
A pitch is undeniably the pain point of every business, and delivering the right pitch every time is no small feat! With an explainer video, you can give your perfect pitch to people around the world all the time. Explainer Video is a short video telling your story and why they should buy your product. It explains what your product is, how it works and why it makes their life easier or better.
The best part is that you don’t even have to be there all the time to deliver the perfect pitch. All you have to is create an explainer video, and you’re good to go! You have to make sure that your explainer video explains your brand’s vision and values, along with the product pitch as well. Don’t forget to add a call to action as well, since you want quick results.
Return on Investment
The numbers do the talking. Businesses have been using explainer videos for their marketing strategies, and the numbers don’t lie. Video has a high ROI, and people are more likely to buy from a brand that has an explainer video. Think about it – a good video can bring you more leads and sales at a much cheaper price than other advertising methods.
It is also important to note that the cost of making an explainer video is very low when compared to the return on investment that you get through it. Explainer videos add an impressive advantage to a company’s marketing spending. To put it in other words, explainer videos provide an impressive return on a small investment. Think of it this way, Dropbox spent on $50,000 on explainer video, and they generated a revenue of a whopping $24M, with over 5 million new consumers. So, what will be your success story?
Build your Brand’s Legacy with IDS!
So, want to unearth the future of video marketing with explainer videos? Connect with IDS right now! We have all the tools and expertise in the world to take your brand to the next level!
Why Are Explainer Videos in the Game?
Do you know that 41% of your video is more likely to be clicked because of explainer videos?
Landing pages having explainer videos have 86% better conversion rates.
According to Brightedge, you can get a staggering 157% more traffic from search results with an explainer video on your homepage.
97% of the marketers believed that explainer videos have helped their users to understand their products or services.
Investing in Facebook marketing will pay off. Social media is quickly becoming a marketer’s best friend. The Harvard Business Review has reported that 73% of consumers engage with brands on social networks and 79% of consumers use Facebook to connect with their favourite brands. Don’t get left in the dark. Partner with us today!
Explainer Videos to Choose From
Video marketing holds significant value to businesses of all sizes. In fact, marketers believe that adding videos to their marketing campaigns has provided them with opportunities to enhance their business outcomes.
However, there are different kinds of videos that provide varying results. Similar is the case for explainer videos! Remember, every explainer video serves a different purpose. So, we should understand them individually!
- Animated Videos: Animation is the future of video production! A short video with exceptional graphics can do wonders for your video marketing strategy! Moreover, it also adds uniqueness to your brand. So, if your customer is looking for your product, the visual elements can help them.
- Live-Action Explainers: Live action videos are the new kinds of explainer videos that have surfaced on the market. By providing them with a guided tour of your business, you can also convert your complex concepts into compelling ideas.
Types of Explainer Videos
Video marketing holds significant value to businesses of all sizes. In fact, marketers believe that adding videos to their marketing campaigns has provided them with opportunities to enhance their business outcomes.
However, there are different kinds of videos that provide varying results. Similar is the case for explainer videos! Remember, every explainer video serves a different purpose. So, we should understand them individually!
Animated Explainer Videos
Animated Explainer Videos
Undeniably, the most prominent form of explainer videos is the animated ones. The best part of about animated explainer videos is that it sits well with everything. So, even if you have a simple product or complex service, animated explainer videos can give you a real and engaging way to showcase your brand.
Now, there are further two types of animated explainer videos, i.e., 2D and 3D. 2D animation mostly involves developing characters, storyboard artists, backgrounds, among others, in a 2D environment.
However, in some cases, you might need to up the ante and go for 3D production. This is where explainer videos with motion graphics come in handy. You may find more information regarding motion graphics below.
Motion Graphics
Motion Graphics
Want an explainer video that adds a technological feel to your business? Then, motion graphics-based explainer videos are the way to go! The best part about this kind of explainer video is that you can keep it both simple and extravagant at the same time. By using motion illustrations to convey messages, this kind of explainer video can do wonders for you! So, what are you waiting for? Maximise your business outcomes with explainer videos – animation style!
Whiteboard Animation
Whiteboard Animation
Most of us are aware of whiteboard video type, but do we know about whiteboard animated explainer videos? Remember that a whiteboard explainer video comprises collections of sequential images.
Whiteboard animation explainer videos help you to deliver details of different procedures efficiently. This type of animation is equally useful for both B2B and B2C business models.
The best part of a whiteboard explainer video is that it activates mirror neurons, which creates a sense of satisfaction among those who watch them. Moreover, by adding high-quality animation and extensive artwork, you can significantly increase your output at lowered costs.
Live-Action Explainer
Live-Action Explainer
We already know about live videos available on social media channels. Marketers use them to cover different events for maximum engagement. However, do you know about live-action explainer videos?
You don’t need sophisticated animation to develop this video type. All you need is to record a number of people performing some tasks and explaining different procedures. An important point to note is that live-action explainer videos help build a good connection with the viewers.
Double the impact by adding special sound effects, and you can make these live-action explainer videos to stand out from the rest.
So, go live with your business, with Live-action explainer videos! Make the most out of technological innovations with IDS by your side!
Kinetic Typography
Kinetic Typography
Kinetic typography is the only kind of explainer video with word-like visuals embedded in it. This kind of explainer videos is not only easier to produce, but it’s also extremely cost-efficient.
Another point to note is that it doesn’t lower the engagement level of the viewers. They might even get mesmerised with the words dancing around. They are also remarkable announcers, so you can use kinetic typography for your benefit if you want to highlight a special corporate event!
Screen cast Explainer Video
Screen cast Explainer Video
Are you a software company that wants to show your viewers how a specific software works? Then, screen cast video is the way to go! This explainer video can also help you to sell your software product. Since you’re recording and narrating the tasks; which you are performing on the computer.
Explain your Brands with Explainer Videos! Let Innovative Digital Solutions Help You Reach the Top!
Show the Best Side of your Business with the Power of Videos
The Video production unit here at IDS has all the tools, expertise, and resources to make exciting explainer videos for your business. So, expand the horizons of your business with IDS by your side!
Below mentioned are the sequential guide to help you understand how IDS will prepare your corporate videos.