Event Video
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Bring Your Next Event
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The world is becoming more and more digital, virtually on a daily basis. Amalgamating this transition with efficient social media marketing, can maximise your digital reach by leaps and bounds.
Now, one of the most happening digital media tactics today is video production. From promotional videos to corporate sales videos, the world of moving images has amplified our way of thinking extensively. The best part is that it’s only getting started!
Unlike different video production agencies, IDS has a plethora of experience preparing event videos for businesses of all sizes. Webinars, event videos, pitches – you name it, we make it! So, what are you waiting for? Expand your business’s horizons with IDS’ video production!
Before discussing at length, the services IDS can provide for you, it is important to address the different types of event videos that can potentially boost your reach.
Type Of Event Videos
Promotional or “promo” video
This type of video is the best way of introducing and giving a brief insight to viewers as to what your event will entail. You can draw parallels between promotional videos and a movie trailer which briefly but aptly encapsulates the gist of what the film will be about. This video can be put up on social media platforms, on your official website and sent to registrant’s emails in following weeks till the day of the event. The compact preview must clearly highlight the few core topics that will be covered in the event so Key topics that will be covered should be shown in this event preview, so all those attending can prepare themselves and note down relevant questions they wish to ask. Furthermore, the video should include details about the process of registration, the way to use transportation system and cover other areas of concern to provide clarity to especially first-time attendees.
Conference opening video
There should be a warm welcome before the start of any corporate event. Often what happens is that the head of the company hosting the event makes a short speech on the podium. A better alternative or addition could be creating welcome video that essentially serves a similar purpose but is enhanced through the visuals and graphics. This would set a certain precedent for the people attending and would get them pumped up and excited for what lies ahead. The conference opener can speak for a while and summarize the purpose of the event, the opportunities that the attendees can avail as a result of being a part of it and then play the welcome video which serves as icing on the cake.
All in all, conference opener videos are a great addition to any conference or event and can make them even more memorable for your attendees!
Live streaming
Live streaming is way to market your event that does not only engage the audience attending your event but is also beneficial after the event has taken place. If you are organizing an event, then the chances are that you would like to make it a grand success. This means that you would want everyone to know about it and attend it.
Live streaming helps you reach out to a broader audience who may find your event interesting but for some reason or other, cannot attend it physically. In such cases live streaming is immensely helpful as it can be re-watched as many times as the viewer wants.
Event videos can include additional information such as overviews, insights from speakers as well as Q & A sessions with attendees that were captured on video. All this additional information gives your viewers another reason to watch the video.
Video highlight reel
Creating a highlight reel is a prominent way to express the intent behind hosting the event and to recapitulate the core messages that were discussed in it. This video covers all the significant instances and special moments and highlights that marked the success of the event. It shows the various ways in which all the attendees participated and how it is through their contribution that the event materialized into what it was.
Highpoints often include the location at which the event took place, any moments of entertainment value, instances where with the sponsors are mentioned and attendees generally interacting.
Overall, the highlight reel does not simply capture the best parts of the event but actually serves as a reminder for the guests by reinforcing the key message behind it all. For those who were unable to make it would regret not being a part of such a happening event and may want to join the following year!
Customer testimonial video
It is imperative that if you’re hosting an event, you milk the opportunity of having your customers attend that event. It is extremely probable that the guests attending the event will be willing to participate if asked. Thus, it becomes imperative for the hosts to get them on camera and generate customer testimonials full of passion for your brand.
Attendees can also be interviewed on what they are liking and telling to get more people to attend your next corporate event whenever it happens next. Not only does this kind of video work to advertise and showcase the event, it’s one of the most feasible ways to market your brand.
The biggest benefit of having customer testimonial videos is the fact that they’re incredibly effective. Nowadays, people are quite skeptical of marketing claims made by companies. However, when a regular customer talks about how the company served him or her well, that’s a completely different story.
Why Event Videos? Let’s Find Out!
Tailor-made videos can be made for a specific event or occasion. You can use them to capture the attention of the viewer and get your message across much faster than you would with other forms of media, such as print and online ads.
Event videos help you entice up your audience, with an engaging video about your brand’s story. Another important point to note is that these event videos can be engaging for the customers as well. Remember, more interest results in a higher conversion rate!
Still don’t believe us? Take a look at the benefits of event videos and use them as a perfect digital marketing strategy that assures you results!
10 reasons for documenting your event through video
- If you are an event planner, a live recording of an event will capture the energy and excitement like nothing else. A video recording will be a memory for those who attended your program and the perfect tool to share with people who could not make it.
- If you are a business owner, a video recording of your company’s celebration is the perfect way to promote your company by showing off what makes your business unique.
- If you are a university or college, videotaping graduation ceremonies is a great way to market your school.
- Whatever the event, whatever your need, Innovative Digital Solutions can help you create a lasting memory through video production.
Whatever the event, whatever your need, Innovative Digital Solutions can help you create a lasting memory through video production.
Let’s Find Out Some Other Benefits For Event Video Production
Increase your reach
For all those who may have been unable to attend the event, a video will be helpful for them so they do not feel as though they were out of the loop completely.
When your event is recorded, you can share it via social media platforms, such as Facebook and Youtube. This way, your message has the potential to reach millions of individuals who may be interested in what you have to say based on your niche or field of expertise. The more people who know about you or your business, the more clients or customers you stand to gain.
Gain attention
Boring videos are a big turn off for viewers. Make sure that your videos are interesting and relevant by keeping it short and simple. Evoke curiosity in people by providing an insider’s view of the event or by showing sneak-peeks into the event.
Document and create event longevity
The content that is present in a video is recorded and thus contains information that can be used across space and time. This can be accessed at a later date or re-purposed into mediums like an article or press release.
If you document your event using an event video production, you get content that can be used on multiple platforms. You can upload it onto your website or blog and visitors can view the entire event through it. You can also share it with others and increase the longevity of the event by letting people know about it even after several years. You can also use it in other forms like content for social media or press releases to create awareness about the same event.
Showcase your work
Event videos are the best way of showcasing your event. They also serve as a valuable marketing tool for every business that wants to make its presence felt in a big way. Event Video production can capture all aspects of an event and turn it into something really memorable. Not only does it have the potential to showcase your goods or services; it also has the ability to showcase your key staff members and volunteers. If you have any celebrities attending your event, video production can also help draw them out of their shells and make them feel more involved in your cause or organization.
Create Excitement
Event videos are one of the best ways to create excitement about a particular event before it actually happens. You can also use videos to provide more information about events that have already happened but you want to keep the buzz alive about them.
Promotional tool
Showing your audience a preview of an event, you are effectively telling them what to expect from your event and what they will get from it. It is a very effective way to persuade people to buy more tickets for the event. This way you provide your audience with a full experience of the event, as well as persuade them to attend and buy more tickets for the event.
A good event film can promote the event itself or a company that sponsored it, creating an atmosphere of trust and familiarity among the target audience.
Publicity tool
Video production has now become a viable option for event managers who can use videos in many ways. One of the main advantages of creating an event video is that it can be used as a publicity tool. It can also be used to gain support for future events through sponsorship.
A video can be dispersed to the media which will add anticipation to the standard press release. Video allows you to get your message across in an exciting way and can really drive up interest in your event. A good video will take something boring like a corporate launch and make it seem exciting, motivating and educational. Videos are also very useful in public relations campaigns, especially when they are used as promotional tools for events like conferences or product launches.
Drive traffic
Event videos give you a chance to make a lasting impression on viewers and keep them coming back for more when you need them most! For example, if you will be hosting a seminar or workshop, you can create promotional video with tips that participants can use right away. This way, they will be more likely to remember your company long after the seminar is over.
Easily shared
Video is easy to share with others and is made easily accessible. It can be sent to a bigger audience by embedding it in an email through social media platforms for instance.
Video can create brand awareness. People who see your video will associate you with the good time they had at your event. Video gives the viewer an experience and makes them part of the fun.
People share videos on social media so it can have great viral effect. It will reach more people that way and you don’t have to pay for ads and all the other boring stuff that goes along with it
Can be Used at Any Stage of the Buyer’s Journey
Now, that you have organized the event and filmed your video, it’s time to understand how you can use them to your full advantage. The ideal reason is to highlight your brand to the world. So, what else can you do about them?
Remember, the more excited your customer is, the better their chances to market your business further!
Better Optimisation Opportunities
Most of the time, it’s difficult to determine whether text-based content is providing results or not. This doesn’t happen in videos because of the constant feedback loop. In other words, you can measure things like clickthrough rate, the number of views, whether it’s fully viewed or not, among others.
These analytics can help you in understanding the true depths of your business reach. Add the benefit of events, and you can analyse how the audiences reacted to your previous videos to help you in your future cause!
Statistics to Help You in Your Cause
If you still have concerns about whether event videos help or not, then take a look at these staggering figures!
71% of marketers believe that video conversion rates perform significantly better than content production.
94% of the video creators believe that event videos are effective for purchasing procedures.
According to a survey conducted by Techjury, 67% of the audiences who watched live-stream videos of an event would pay to attend a similar one.
Another survey recorded that 95% of the viewers understand a product better by watching a video, which is way better than text-based content.
Virtual Videos in a Nutshell
It’s 2020, and we’re living in a world infested with a pandemic! From online classrooms to professional zoom meetings, going online was the first step of survival in these hard times. However, this makes us wonder about the rise of virtual events! People who never thought of attending a virtual event are now considering it! But similar to other event videos, there are several other kinds of virtual videos, which you can gain benefit from! Let’s explore!
Types
Virtual Event Testimonials
All of us are aware how satisfying testimonials are for businesses! A positive feedback could become an initiating element to drive business growth with those clients.
So, why not prepare virtual testimonial videos for online attendees? Remember, like other testimonial videos, you can use these virtual event testimonial clips to promote future events.
Types
Thank You Videos
Everyone likes attention! In other words, if you let the clients know that you appreciate them, they will come back for more! In other words, after pitching your products or services in a virtual event, you can also send personalised thank you videos to them!
You can also send thank you videos for the participants! This further enhances opportunities for you to enhance your audience’s presence in future events.
Types
Preparing Highlight Reels
Do you have sponsors for your virtual event? If so then, you must prepare a highlight reel for them! In other words, fostering strong relationships with sponsors can beneficial in the long run! Let’s not forget that, you’d want that your sponsors become a part of your event in the future! So, make sure you appreciate them the right way!
Types
Uploading Q&A Session
Most business owners don’t know that Q&A session after an end of a conference can increase the chances of audiences to make a purchase. In other words, the audience may have questions regarding your product or service; which might stop them from purchasing products entirely.
Adding Q&A section to your virtual events can keep the buzzing going for a long time! And adding sales pitch to the session can virtually enhance your video results as well!
Types
Post Virtual Event Speaker Recaps
Now, this recap can be the final touch to your virtual event! In other words, if your speaker has something else to say, and didn’t have the time to say it, the recaps can help your audience to pace up through it! Remember, the world is at your fingertips with event videos in your arsenal!
Want to know how IDS makes Videos for your Events? Let’s find out!
The magic of event videos is how they can be used throughout the entire buyer’s journey, not just in targeting users who don’t know who you are, but targeting users at different stages of their purchase decisions.
Before the Event
- Use your event video in ads, boost your website’s performance with video, or optimize your SEO with video to reach new people fast.
- Helps you create hype for the event and make connections through different platforms!
- Gets your company in front of brand-new audiences, allowing you to introduce a problem to them and then offer your solution.
- Launch tickets for the events.
- Extend an irresistible invitations with personalized videos.
During the Event
- This is the perfect time to use an event video to show off your industry knowledge, subtly pushing users further down the funnel and helping your brand remain top-of-mind.
- Expand your customer reach by live video streaming.
- Prepare customer testimonials and thought leadership videos.
After the Event
- Follow up with post-event videos
- Event video here can encourage user sign-ups, boost sales with event video testimonials.
- May function as a piece of gated content that helps you close that final sale.
- Gives you reusable content for future events.
- Be creative – event video is also a great add-on value in personalized sales communications and more.
Make Your Events Memorable with IDS Video Production
We prepare video events that are as unique as you!
We prepare video events that are as unique as you!
There are numerous of reasons for you to capture your next event in a video. Many companies film their events without the incentive of marketing benefits, only to document their event in its entirety and use it.
Irrespective of the reason, filming should be one of your top priorities for your next event. For video production companies specifically, the beauty of filming events is that they require relatively little planning and end up generating great reusable content. Videographers essentially need event information and a rough outline of the day’s activities – and that’s it! They’ll capture top speakers, activities, networking moments, and more, or can set up shop in one location and film the entire event from start to finish.
Have an event coming up?
Schedule a free call, get in touch and let us take it from there! We will cover the event for you as per your desired requirements and capture the moments into a reel you will always remember.
The video production experts here at Innovative Digital Solutions have all the tools and expertise in the world to make your brand stand ahead of the rest! Be it in the form of a whiteboard video or an event video, IDS has it all! So, don’t wait any longer and expand your brand’s reach with IDS by your side! Below mentioned are the sequential guide to help you understand how IDS will prepare your corporate videos.
